Innovations in Business and Strategic Management

Marketing and Sales

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Marketing encompasses the creation, communication, and delivery of value to customers through various channels such as advertising, promotion, and branding. Sales, on the other hand, involves the process of selling a product or service to a customer, from lead generation to closing the deal. Effective marketing strategies can drive sales by generating demand and creating a positive brand image, while sales strategies can help convert that demand into revenue. Both functions require a deep understanding of customer needs and behavior, as well as the ability to adapt to changes in the market.