+1(646)631-6696
Journal Logo

Cell Biology and Development Studies

OPEN ACCESS

Mini Review
Digital transformation in strategic planning
Aditya Gupta1 and Sumani Anandita2  
6aditya8@gmail.com
1Department of Marketing, Indira Gandhi National Open University, Odisha, India
2Department of Languages and Literature, KIIT University, Odisha, India
Author Info »



ABSTRACT

This paper thoroughly explores the profound influence that digital transformation exerts on the strategic planning landscape in the context of contemporary businesses. In response to the complex array of challenges faced by organizations in the fast-evolving 21st century, digital transformation has transitioned from merely being an option to an essential strategic imperative that underpins competitiveness and ensures sustained long-term success for companies. The systematic analysis presented in this review dissects the fundamental building blocks of digital transformation, spotlighting the integration of cutting-edge technologies such as artificial intelligence, the Internet of Things, and cloud computing as pivotal drivers of this transformative process. Furthermore, the discussion extends to the critical role of data-driven decision-making, the cultivation of organizational agility, and the cultivation of a digital-minded ethos within businesses, all of which are central to navigating the digital transformation journey successfully. By drawing insights from recent breakthroughs and real-world case studies, this review offers a comprehensive roadmap for organizations seeking to seamlessly embed digital strategies into their strategic planning frameworks, thereby ensuring alignment with the digital age's demands and opportunities.
Notably, the review also addresses the common hurdles encountered on the path to digital transformation and provides strategic recommendations to effectively surmount these obstacles. This examination underscores the powerful impact that digital technologies can exert on streamlining strategic planning processes, optimizing the allocation of resources, bolstering operational efficiency, and ultimately propelling organizational growth and fostering a culture of innovation.

Article History



KEYWORDS

    1. Digital transformation
    2. Strategic planning
    3. Advanced technologies
    4. Data-driven decision making
    5. Organizational agility
    6. Competitive advantage


Author Info

Aditya Gupta1 and Sumani Anandita2

1Department of Marketing, Indira Gandhi National Open University, Odisha, India
2Department of Languages and Literature, KIIT University, Odisha, India
6aditya8@gmail.com

© 2025 Reseapro Journals